Your typographic style and decorative elements all help to express your brand’s personality. Once you’ve got the basics covered, we can move on to adding a little extra ‘something’ to give your brand recognition an extra boost. Consistent branding will also help your content stand out amongst the noise. When potential customers ‘visit’ this shop window, we want them to be able to recognise you immediately. In this digital world we now live in, your social media profiles function as a sort of shop window for you and your business. The same goes for cover photos on Twitter, LinkedIn and Facebook, use your brand colours if you’re designing a graphic or choose images which contain or complement your colour scheme. On Instagram, for example, use your colour palette to create branded Highlights covers, and on LinkedIn, be consistent with your featured links. Applying the same logo mark across channels in the same colour-way will help your audience recognise your brand more easily.Ĭolour is one of the most easily identified brand signifiers therefore use this to your advantage. Use the same logo variation and colour combinations across social media platforms and choose imagery and graphics that complement your style.įor example if you have a secondary logo mark, this is perfect for your social profiles. When it comes to consistency, we want to make sure we’re getting the basics right.
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March 2023
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